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Southern Comfort's Internet Hangover

1:47:40 am mst / 10 January 2001 found by paul / filed in business / source Business Week 68 hits / 2 comments / 0 e-mails

The company that manufactures Southern Comfort bourbon has been stung by this parody ad which has circulated around the internet, featuring a bottle of the liquor and the (fake) slogan "liquid panty remover". One feminist magazine thought it was a genuine ad, and ran a copy of the image along with the e-mail address of the company's PR director, who then got flooded with hate mail. The magazine had to issue a retraction 6 months later, once it realized that the ad was a fake.

I would have thought that people could have told the difference between the real thing and a parody. But perhaps it's harder for those without a pliable sense of humor. The article also mentions a directory of more fake ads at attrition.org.

Comments

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The drink by MysteriousStranger 2:29:51 pm mst / 10 January 2001 / # 2

I don't know if it's of interest, but the drink consisting of Southern Comfort and Orange Juice which appears to be getting made on that billboard is known as a "comfortable screw".

Duh. by MysteriousStranger 9:37:36 am mst / 10 January 2001 / # 1

Geez, I would have thought this would be obvious. The billboard is seen from an angle, but the text is seen head-on. Clearly, someone simply pulled a picture into Photoshop and simply dropped that text into place without doing the appropriate transformations to make it seem (more) like it was really a part of the billboard. (As if the illustration experts at the magazine wouldn't see this at first glance? Guess not.)